Services | Grand Rapids Book Manufacturer of Bibles, Dictionaries and Mini Books

Expect More versioning opportunities, guided by our RISC- based Bull's-Eye marketing service

The heart of this valuable tool is our subscription to a highly sophisticated national polling program known as the Research Institute on Social Change or RISC for short. Its research base is built upon millions rather than thousands of interviews. Its goal is to identify the needs, desires and buying decision points of the four basic personality subsets of our mass-market.

We have reduced the complexity of this advanced demographic service to our concept of Bull's-Eye Marketing. It is a way that we can help you identify and appeal to a broader range of specific markets.

From our relationship with RISC, we have come to understand how different segments of the mass-market respond to different needs and appeals. From this we can then determine ways of appealing more directly to each one in a different way through such controllable factors as: cover design, title variation, physical factors of size and paper stock, and even market-specific versioning.

You may already be familiar with this process from our wide variety of Bible treatments from basic black to military camouflage. We have the resources to take this concept to a new extreme of market focus and appeal. In the process we can become more valuable to you than any other printer without this tool could ever be. It is a truly visible and provable way of fulfilling our promise to give you more.