CONSUMER BOOK BUYING TRENDS – 2012
New York, NY. May 13, 2013. Bowker Market Research has released findings from a study on consumer book buying trends in 2012. Spending on e-books made up 11% of dollars spent on all book buying last year. While at the same time , e-books made up 22% of book units sold in 2012. This was up from only 2% in 2010. Paperback books remained the most popular format last year at 43% of all dollars spent. Hardcovers represented 37%. This was down from 39% in 2011. Online purchases, or e-commerce, made up 44% of all book purchases. This was led by the growth of Amazon’s business, which captured 31% of dollars spent on books last year. The online purchases hurt the traditional bookstore chains. Their purchases fell from 26% to 19%. Independent bookstores maintained their share of market at 6% of all books sold. The Kindle remained the favored device for e-book reading.
BOOKSTORE SALES FALL IN 2012.
Washington D.C., November, 19,2012. According to the U.S. Census Bureau, bookstores sales have fallen by 1.6% in the first nine months of 2012. The decrease was even steeper for the month of September with a decrease in sales at brick and mortar bookstores of 8.2%. Last September (2011) was the final month of the going-out-of-business sales for Borders bookstores. No doubt, on-line purchases have had its impact on bookstore sales.
KINDLE’S SHARE CONTINUES TO GROW
November 12, 2012. New York, New York. In spite of growing options in the numbers of e-readers, consumers continue to favor Amazon’s Kindle e-reader. The Kindle accounted for 55% of e-reading in the first half of 2012 according to another report from Bowker Market Research. This indicates a growing market share for Amazon. Apple’s share with the iPad accounted for 15%. Although some books are read on iPhones, this is shrinking. Barnes & Noble’s Nook readers had a 14% share of market. As more and more e-reading devices are being used, fewer and fewer books are being read on computers.
E-book Share of Market Growing
New York, New York. November 5, 2012. E-books share of market for the entire book market has grown from 14% in the 2nd quarter last year to a 22% share in Q2 of 2012. While the year-over-year growth is substantial, the growth over the 1st quarter is only a 1% gain. Most of this growth came in the mass market paperback segment. This is information comes from the Bowker Market Research. The research also showed that Amazon increased its market share of consumer book buying. Barnes and Noble was the second largest consumer book retailer.
SELF PUBLISHING GROWING AT TRIPLE DIGITAL RATES
New York, NY. October 29, 2012.
Bowker has released a new report with information showing the rate of growth for self-publishing in 2011 at 287%. Total new titles 235,625 in 2011. The self-publishing new titles accounted for 43% of the year’s total traditional print output. Printed books accounted for 63% of the self-publishing titles, while e-books accounted for the balance.
Self-publishing has been considered a small “cottage” industry, but because of its growth it is gaining the attention of some large publishing firms. Many larger/traditional publishers now have self-publishing strategies. Many of the self-publishing titles are by a single author who have written one book. However, many self-publishers are those with 10 or fewer titles. They accounted for over 30,000 titles in 2011.
Book Sales Grow In First Six Months
New York, NY. October 22, 2012. The Association of American Publishers, as a part of their StatShot program, report that sales of all books grew at 4.4% in the first six months of 2012. E-books led the way with strong sales and a 34% gain. Sales of printed titles were up 5%. Most print gains came in the children’s/YA segment. These sales were boosted by the sales of the Hunger Games. In this category, print sales were up 15.4%. Mass market paperbacks continue to be the area most hurt by e-books. This segment saw a decrease of 20.3%. Sales in the religious segment fell 9.2% in the same six month period. This was due in part to slowing sales of Heaven Is For Real.
BOOK BUYERS – SHOPPERS vs BUYERS
September 17, 2012. New York, NY. Book buyers who shop at a brick-and-mortar book store are more likely to buy a book on impulse than they are if they shop online. Bowker’s study, “2012 U.S. Book Consumer Demographics & Buying Behaviors Annual Review” found 27% of book buyers bought a book on impulse at a retail store. This was more than double the 12% of the impulse buying rate for those who bought online. Forty-two percent of online shoppers said they bought the specific book they were looking for, which is down slightly from 44% in the previous year.
BOOKSTORE SALES PUSH AHEAD FOR YEAR
August 27, 2012. Washington, DC. Bookstore sales finally push ahead for the year in June. When comparing 2012 year-to-date with 2011 the U.S. Census Bureau reports sales are up 0.6%. This slight increase over last year is a result of good growth in June with sales up nearly 4%.
E-Book Prices Falling?
New York, New York. August 13, 2012. Even though the Department of Justice continues to pursue price collusion on e-books among publishers and Apple, prices on the electronic version of books continued to fall in 2011. That was the findings of a new Bowker report. The average price of a fiction title fell from $5.69 in 2010 to $5.24 in 2011. The Bowker report “2012 U.S. Book Consumer Demographics & Buying Behaviors Annual Review” also showed a significant shirt in who buys books. Baby Boomers, traditionally buying most books, spent less on books while Generation Y age consumers buying the more books for the first time.
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