TWO STUDIES-TWO DIFFERENT RESULTS
July 23, 2001. Two different studies were reported on in the July/August 2010 issue of Book Business.
The first study by mediaIDEAS forecasts that e-reader user base will be 8 million in 2010. By 2014, they forecast there will be 40 million users of e-reading devices.
In another report by Computerworld.com, it was reported that while sales of e-readers are growing quickly now, they will hit a wall in 2014. The report quoted Informa Telecoms & Media as saying e-reader sales, “are expected to soar to 12.2 million in 2010, up from nearly 5 million in 2009. Sales will continue to grow to a high of 14 million in 2013, but they will drop off 7% to 13 million the following year.”
Another prediction of this market comes from an article in BusinessWeek.com. Last fall (2009) Amazon launched a pilot program with major universities on the use of e-readers. Selected students tested the Kindle for text books. Results have not been strong. In general students were not happy with the e-readers as a classroom tool. Most moved away from the Kindle just weeks into the program. Many students said they would not recommend the device to friends for classroom use.
MAY BOOK SALES SHOW CONTINUED GROWTH.
New York, NY, July 20, 2010. Book sales in May increased 9.8% when compared to May of 2009, according the Association of American Publishers. Year-to-date growth for 2010 now stands at 11.6%. Adult Hardcover continues to lead with a 43.2% increase, and 21.7% growth for the year. University Press Hardcover also experienced excellent growth of 13.9% for May, and this segment is up 1% for 2010. Higher Education publishing increased 6.3% and is up 21.4% for the year. E-books continued to see very high growth numbers of 162.8% for the month and 207.4% year-to-date. E-books now make up 8.5% of the book market compared to 2.9% at this time last year. The religious segment grew 8.2% for the month, and is up 2.6% for the year.
Some segments did not fair so well. Adult Paperback, Adult Mass Market, Children’s/YA, and Higher Education publishing all saw decreases for the month, and most are down for their year-to-date totals.
Book Sales Show Aggressive Growth
New York, NY, June 16, 2010 – Book sales in April, as tracked by the Association of American Publishers (AAP), grew by 24.8% for the month. Year-to-date book sales have increased 11.8% versus 2009. This is great news for our industry. The growth was helped most by the Adult Hardcover and Paperback sales. Audio books and e-books also had strong growth as did Higher Education. Areas that were down were Adult Mass Market and Hardcover Children/YA. Religious books had their best month with growth of 19.3% in April. Year-to-date, the religious segment is now in the positive with growth of 1.3% compared to last year.
May 14, 2010. New York, NY. – A new study shows the use of e-reading devices will continue to grow. Boston Consulting Group (BSG) has released the findings of a new study on e-readers such as the Kindle and iPad. The study, which surveyed 13,000 consumers in 14 countries, says 50% of those surveyed plan to purchase an e-reader within three years. If this happens, it would indicate the devices have moved more main-stream. According to the survey, consumers clearly want to do more than just read with these devices. Most would prefer to buy a multipurpose device. The survey suggest that Apple’s strategy of offering a wide degree of functionality makes sense. However, mass acceptance of e-readers is not guaranteed unless the price drops to around $200. This is far below the $499 entry price of the iPad.
Dickinson Press has again joined together with The Evangelical Christian Publishers Association (ECPA) to sponsor the annual ECPA Book Cover Awards. The organizations began the ECPA | dp Book Cover Award program in 2007 to educate, promote and recognize superior cover design in the Christian publishing industry. The program is built on the Dickinson Press funded foundational research of the Research Institute for Social Change [RISC] which measures consumer buying motivations and expands on the direct relationship between cover design and book purchase decisions by consumers. More specific information will be announced in the near future. To view winners of the 2009 ECPA | dp Book Cover Awards program, go to www.ecpa.org/bookcoveraward/
2010 Off To A Good Start!
The U.S. Census Bureau reported January bookstore sales rose 2% when compared to 2009. These results included sales from college bookstores as well as trade stores.
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