Two Studies - Two Different Results


July 23, 2001.  Two different studies were reported on in the July/August 2010 issue of Book Business.

The first study by mediaIDEAS forecasts that e-reader user base will be 8 million in 2010.  By 2014, they forecast there will be 40 million users of e-reading devices. 

In another report by, it was reported that while sales of e-readers are growing quickly now, they will hit a wall in 2014.  The report quoted Informa Telecoms & Media as saying e-reader sales, “are expected to soar to 12.2 million in 2010, up from nearly 5 million in 2009.  Sales will continue to grow to a high of 14 million in 2013, but they will drop off 7% to 13 million the following year.”

Another prediction of this market comes from an article in  Last fall (2009) Amazon launched a pilot program with major universities on the use of e-readers.  Selected students tested the Kindle for text books.  Results have not been strong.  In general students were not happy with the e-readers as a classroom tool.  Most moved away from the Kindle just weeks into the program.  Many students said they would not recommend the device to friends for classroom use.


May Book Sales


New York, NY, July 20, 2010.  Book sales in May increased 9.8% when compared to May of 2009, according the Association of American Publishers.  Year-to-date growth for 2010 now stands at 11.6%.  Adult Hardcover continues to lead with a 43.2% increase, and 21.7% growth for the year.  University Press Hardcover also experienced excellent growth of 13.9% for May, and this segment is up 1% for 2010.  Higher Education publishing increased 6.3% and is up 21.4% for the year.  E-books continued to see very high growth numbers of 162.8% for the month and 207.4% year-to-date.  E-books now make up 8.5% of the book market compared to 2.9% at this time last year.  The religious segment grew 8.2% for the month, and is up 2.6% for the year.

Some segments did not fair so well.  Adult Paperback, Adult Mass Market, Children’s/YA, and Higher Education publishing all saw decreases for the month, and most are down for their year-to-date totals.


Barnes & Nobles Book Sales

New York, NY, July 8, 2010.  Barnes & Noble said that physical books will continue to be the majority of its sales at least through 2015.  The company said it is also investing in electronics and technology to make the transition from a book seller to more e-commerce business. During this period, B&N expects retails sales to drop from the current 90% to 70%.  This drop would be offset by the sales of e-books and e-readers.  B&N also said that it has no intention of totally leaving the retail market by selling through stores.  They believe the combination of on-line selling and actual stores provides a distinct competitive advantage in the book business. 

Book Sales

Book Sales Show Aggressive Growth

New York, NY, June 16, 2010 – Book sales in April, as tracked by the Association of American Publishers (AAP), grew by 24.8% for the month.  Year-to-date book sales have increased 11.8% versus 2009.  This is great news for our industry.  The growth was helped most by the Adult Hardcover and Paperback sales.  Audio books and e-books also had strong growth as did Higher Education.  Areas that were down were Adult Mass Market and Hardcover Children/YA.  Religious books had their best month with growth of 19.3% in April.  Year-to-date, the religious segment is now in the positive with growth of 1.3% compared to last year.



E-reading Devices Continue to Grow

May 14, 2010.  New York, NY. – A new study shows the use of e-reading devices will continue to grow.  Boston Consulting Group (BSG) has released the findings of a new study on e-readers such as the Kindle and iPad.  The study, which surveyed 13,000 consumers in 14 countries, says 50% of those surveyed plan to purchase an e-reader within three years.  If this happens, it would indicate the devices have moved more main-stream.  According to the survey, consumers clearly want to do more than just read with these devices.  Most would prefer to buy a multipurpose device.  The survey suggest that Apple’s strategy of offering a wide degree of functionality makes sense.  However, mass acceptance of e-readers is not guaranteed unless the price drops to around $200.  This is far below the $499 entry price of the iPad.



ECPA reports book sales increase

Phoenix, Arizona.  Here’s some good news from the Evangelical Christian Publisher’s Association (ECPA).  Christian publishers are reporting increased book sales for the first quarter of 2010.  This is the first time this group has seen a year-over-year increase in more than a year.  The net sales increase (sales less returns) were up 2% for the quarter when compared to the same period in 2009.  ECPA President Mark Kuyper says "this news is a welcome sign that we may be seeing the end of a very difficult economic climate that has had a major impact on Christian publishing.  While publishers will need to continue to work toward changes necessary in a new media world, an upward trend in traditional book sales shows the continuing demand from consumers for Christian content."



American Paper & Forest Asso.

New York – The American Forest and Paper Association (AF&PA) announced that a record-high 63.4 percent of paper consumed in the U.S. was recovered for recycling 2009.  This is good news for the industry and the environment, and exceeds the industry’s 60 percent recovery goal three years ahead of schedule.  Innovative paper recycling programs winners of the AF&PA Recycling Award program were also announced.  For the full article, go to 

2010 ECPA Cover Design Awards

DPI To Sponsor 2010 ECPA Cover Design Awards.

    Dickinson Press has again joined together with The Evangelical Christian Publishers Association (ECPA) to sponsor the annual ECPA Book Cover Awards.  The organizations began the ECPA | dp Book Cover Award program in 2007 to educate, promote and recognize superior cover design in the Christian publishing industry.  The program is built on the Dickinson Press funded foundational research of the Research Institute for Social Change [RISC] which measures consumer buying motivations and expands on the direct relationship between cover design and book purchase decisions by consumers.   More specific information will be announced in the near future. To view winners of the 2009 ECPA | dp Book Cover Awards program, go to


2010 Off to a Good Start

2010 Off To A Good Start!

The U.S. Census Bureau reported January bookstore sales rose 2% when compared to 2009.  These results included sales from college bookstores as well as trade stores.



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